Maytag Laundry and Kitchen appliances are built for durability and are backed by their 10-year warranty and built right here in the good ol’ U-S-A. Utilizing their featured stories, I set out to redesign a neglected aspect of their brand assets.
Revitalize Maytag.com's feature story micropage and provide visitors with access to more in-depth stories on why to pick Maytag over competitors. Also, craft custom experiences while redesigning pages throughout the site to facilitate a cohesive aesthetic throughout.
I took the lead to orchestrate the efforts of multiple teams from development, copy, and imaging and designed a visual narrative that seamlessly highlighted a feature story for select appliances while looking better and running smoother than the previous build.
Brand new category and sub-category landing pages, totaling in ten updated pages delivered in-full and on-time with traffic to the page increasing exponentially.
Contact Me!
Phone: 309-258-6616
Email: keganjf1991@gmail.com
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©2020 Kegan Flairty
Senior Digital Designer